Showing posts with label microsoft. Show all posts
Showing posts with label microsoft. Show all posts

Thursday, 8 August 2013

Windows Phone: the dumbphone

Personally I don't like microsoft product, the only project they've built and I've really apprecciated are Xbox and kinect.
Everytime I think about of a Microsoft product my idea is on something with bug, low quality and problems.
A product that can makes your life harder instead of improve it.
Anyone have hated Bill Gates/Ballmer at least one time in their life.

When 3 years ago, MSFT launched Windows Phone, my feeling was the same, but... you have to try before judge.
My sister bought a nokia 800 windows phone after she lost her android phone, it was cheap and she liked the design; after 5 months, she hate it because every action is complicated and she can't do a lot of things compared to her lost android.
She choose a Nokia because in the past she have one and she was satisfied by the product... but she doesn't know anything about WP.
When Microsoft come out with the new interface, a lot of people thought it was a great thing, it was something new, that break with the past, and also it breaks with windows mobile that was a totally disaster.
I've played a bit with her phone and I totally agree with her: WP sucks.

General Feeling
When you buy a smartphone you suppose it is SMART but WP interface makes the phone dumb: a dumbphone.
To design an interface like WP, you should think your potential client is dumb or not so clever enough to use something advanced ; and advanced doesn't mean harder to use.

Text, Font, Space everything is LARGE
The screen is always filled with text everywhere.
Icons was created to be more immediate, Microsoft designer forgot it.
They have replaced icons with those "genius" live tiles.. a sort of animated square:
- animation is a cool effect, in the first day: boring the rest and it can only help you lose your focus on your actions.. wasting your time.
- battery hungry: they can burn your battery faster than you think.
- a waste of space: you can have just 8-10 square in a screen, while you can put in the same space 16 icons with better result..but microsoft prefer that you scroll and scroll and scroll to reach the function you are searching for instead of just tap on an icon.

App Flow
The general flow in a WP app is to scroll the app horizontally, like a flyer...
So after the first screen, you often have to swype right/left to access the content of your app.
Due to lack of gerarchy in the app.. after some left/right swype searching for your function inside the app, you feel like lost in the application.. Where am I? Where should I have to go?
And if you want to be fast the following times you want to access the app, you should remember where that f*cking function is.. for every app: "how many left/right swype to reach function xyz?"


Apps in the store
I don't know which are the guidelines, but a lot of application I have tested on this Nokia 800, are horrible... the feeling here is they always lack on something, like they were forgot to add something on the UI.
I think the problem is in the UI concept itself.
Minimalism is a good think when used in a clever way,it can make an interface easier... but it is hard to implement.
If you think minimalism is just "remove" things from an UI to make it easier, you are damn wrong.
I have tested also 2 different application for dropbox: one doesn't work (and it was the first search result) and the other one was slow to just upload photos over WIFI!
..a terrible experience

The future
WP doesn't feel that you have bought a smartphone, it's more like you have in your hand the interface of an automatic ticket machine...

For me Windows Phone have no future.
After some initial enthusiasm, people will recognize how frustrating is the WP experience and they will abandon it... unless something iwill happen.
You can see also in windows tablet sales... expecially for RT...

80% of WP are nokia phone: people are buying nokia WP not for WP itself but just because they are Nokia product.
Nokia was famous for create good products in the past... now, the overhall experience of the product will be destroyed by a stupid OS.
Without Nokia, windows phone would be another microsoft fail.

Tuesday, 10 July 2012

Mobile OS: need apps...milions of apps!

Everyone wanna do Mobile OS..Blackberry, Microsoft and many others...are trying to get some space in this giant enviroment... because it is the new revolution and maybe mobile (tablet and smartphones) will replace desktop platform in the future.

For many people, a smartphones or a tablet is enough.
People are starting to prefer to use their phone to access internet: because their phone are faster enough and they have dedicated apps.. designed to be easy.
They provide a better user experience.
People can use their phones, without asking to their geeky friends for any trouble, they reach their scope because phones are easy also to reset.
Desktop PC are powerful but noisy, slow, exposed (virus and many problem) = stress & pain for a simple man.
Smartphones is always with you and it can help you in everyday activities, PC only when available.

The main usage of a desktop pc today is open a browser and go to internet..smartphones are enough for many websites and they can accomplish very well this task...and when they are lucky enough there is always an app for a specific task.
We are part of a revolution that will change how we will get information from the net.

The giants
Mobile world is becoming simple everyday.. IOS and Android are the largest platform out there... with so many downloadable apps.
Microsoft is desperately trying to get in.
Desktop platforms are converging to hybrid solution:
  • Apple: new release of OSX contains part of IOS and I thinks one day we will see a unique platform with the best approach of both (with an Apple processor on it). They are driving people slowly to these changes and they are careful. This is the approach that I prefer.
  • Google: they haven't got a real operating system for desktop.. they have chrome os.. but it is a sort of an experiment..Android for desktop is not an acceptable solution. I thinks docking stations for connecting monitor to a smartphones are great things but.. how many do you see out there? Google is just waiting... They have the power to start something from scratch tomorrow and fight with others in any moment.. (see google voice vs siri). They wait and see.
  • Microsoft: Windows 8 is one of the biggest challenge of MSFT. It's a strict parent of windowsphone. If they are right, they can really change mobile enviroment again. What I think? I thinks Metro is a good UI, at least different from IOS, but it is a mobile UI and not good for a Desktop experience (many wasted space and poor aesthetics...).  I don't really like on a tablet, and I really hate on a desktop.. I thinks we will see windows 7 for a long long time.. It is too soon.. but they have enough money for try..I thinks windows 8 is just there to prepare people to windows 9 learning the mistakes from win8, like MSFT did with xbox 1 for xbox 360 (I hope also Nokia will have the power to follow this..change.. or they will die.).
And the others
  • Symbian: adieu.
  • Blackberry: a fact, they can't make mistakes or they are out. For me the biggest mistakes of blackberry was to open to teenager market and forget business people. BB should focus on business services and business tasks and make something new. A BB phone today is a toy like any other smartphones out there. BB years ago was a tool for work, that is why business man liked it.
  • Opensource world: maemo... meego... Tizen... now some  new Firefox OS. It is just crazy to make a new OS and thinks HTML5 will save the world. I don't believe in these revolutions why? read on.
All you need is apps (papaparapa)
Unless IOS and Android.. what platforms need are apps!
Microsoft is trying to become an interesting ($$$) platform for developers.. but the numbers of IOS and Android are pretty different from windows phone.
MSFT is doing the right thing.. pushing people to write apps for them... but it is not an easy task.
I thinks a mobile developer focus more attention for IOS and Android platform now, than he looks the others  platform.

HTML5 apps will not save anyone... because as a developer you have to pay in performance and platform integration (and testing), and HTML5 is just a new technology. So the gain is not enough.
Anyone needs apps and developer who write apps.. so I don't really now how Tizen, Firefox OS and co... can fight with the market numbers of IOS, Android and Windowsphone.
And apart from the hardware of a phone, people don't care about the os, people care about apps!
We wait and see...